The economy last year had a huge set back and companies all over the world had to source their products from different resources which to some extent included different countries. One of our clients Merlin Motor Sport had always received the odd order from France and Germany and one or two other countries but never really relied on them as a support block to the success of their sales. As the credit crunch reared its ugly face into the global economy Merlin became noticed as one of their industries more affordable and reliable suppliers. Orders from all over Europe slowly became consistent orders.
Merlin got in touch with us and we assessed their traffic levels and conversions from France, Germany, Italy, Spain and many more European countries. It became very clear that the markets in France and Germany were suffering and Merlin were now in good standing to compete with these suppliers. We approached the situation by adding 4 additional languages to the website, recoding all the files and getting correct translations for images replacements.
By catering for these countries at this crucial time helped people with very little understanding of the English language to purchase products and increase business for Merlin. The year of the credit crunch became one of their most successful business years to knowledge.
Understanding when you need to capitalise on situations with your business and using the right team of people to aid you will deliver you success every time. All our success at Mushroom Digital is based upon the success of our clients.
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You are really good at this, right?
I don’t think I have seen this said that way before. You really have cleared this up for me. Thank you!